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About Us

Luxx Divine has curated divine products to help you live your best life. If you’re a busy working woman, a mum wearing many hats or just starting your journey on figuring out what you want from life, your career or business, the products we have are specially selected to support you every day. We want to help you save some time, look better, feel better, make your home or office more beautiful, or buy the perfect gift.
Most products can be viewed as life "hacks" to help you along, either sourced from female founders, who own exciting emerging brands that have an edge, or vendors from around the world who have a great reputation in product design.
Some of the products we are developing will be digital downloads that feature quality content from experts in the field of business, relationships, fashion and lifestyle of tried and tested "hacks" and blueprints. 

We plan to engage with our community through local events and live FB posts throughout the journey of bringing the best new products into our community and having meaningful conversations around business, life and all things Luxx and Divine.

ank you for supporting women in business.

Founder Story

Jellaine Dee is the Founder of Luxx Divine and created this platform to showcase the trending, must-have products she’s known to intuitively spot before they become mainstream. Her passion for designing and curating products is what made her first business; Cherry Blooms Cosmetics become a global beauty phenomenon. 
Within 12 months of launching Cherry Blooms ‘Brush On Fiber Lashes’, it had become a multi-million dollar business and she was doing deals, bigger than the lashes she was creating. From what started at a humble weekend market stall, a few short years later the brand was featured in leading department stores like Nordstrom, Dillards, David Jones and a variety of TV Shopping channels in Australia and Canada.
Today, as well as being a favourite among beauty estheticians and makeup artists around the world, Cherry Blooms is distributed across 50 states in the United States, Canada and several South American and European Union countries and was included in the Oscars Gift Bags, numerous glossy magazines and in the hands of beauty editors and influential bloggers. The company has since been sold to a private equity investor in 2016 and Jellaine is now pursuing new business dreams in the digital space through Luxx Divine.
Through channeling e-commerce marketing and numerous tradeshows, as well as staying at the forefront of new innovative trends, Jellaine has excelled within the highly competitive women’s beauty and style industry and has a quest to help other female founders navigate their way through business and connect them with new customers, distributors and retailers. 
Through her business journey she has won many awards including; the BRW Fast Starters, the prestigious Telstra Young Women’s Business Award, nominated Entrepreneur of the Year by Cosmopolitan Magazine, American Silver Stevie Award and regularly profiled in the media for her trailblazing efforts of growing a grass-roots business to an international success whilst balancing motherhood and giving back to many charities.